Empowering Future Digital Marketers
Since our first season, IYF Academy has been committed to providing comprehensive digital marketing education through our weekend sessions.
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Graduates
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Learn By Doing Real Campaigns
At IYF Digital Marketing Academy, we believe in learning through practical application. Our students work on real marketing campaigns for actual businesses and non-profits, giving them hands-on experience that translates directly to the workplace.
Practical Experience
Work on real client campaigns and build a professional portfolio
Data-Driven Decisions
Learn to analyze marketing metrics and optimize for results
Industry Certification
Prepare for and earn recognized digital marketing certifications
Our Growth Journey
Digital Marketing Launch
Started with fundamentals of digital marketing and social media basics
Curriculum Expansion
Added advanced SEO techniques and content marketing strategies
Industry Partnerships
Formed partnerships with local businesses for real campaign experience
Advanced Analytics Focus
Integrated comprehensive data analysis and ROI tracking curriculum
Marketing Skills You'll Master
Our comprehensive curriculum covers all aspects of modern digital marketing to prepare you for industry success
Digital Fundamentals
Tools & Platforms
Skills
Course Outline
Our 12-week curriculum is structured to take you from fundamentals to mastery
Weeks 1-3
Digital Marketing Foundations
- Marketing Principles
- Channel Overview
- Customer Journey Mapping
Weeks 4-5
Content & SEO Mastery
- Content Strategy
- Search Engine Optimization
- Keyword Research
Weeks 6-9
Social & Paid Advertising
- Social Media Marketing
- PPC Campaigns
- Ad Creative Development
Weeks 10-12
Analytics & Campaign Management
- Data Analysis
- ROI Measurement
- Campaign Optimization
Frequently Asked Questions
Find answers to common questions about our digital marketing program
Ready to Launch Your Digital Marketing Career?
Join our upcoming Season 8 and master the skills employers are looking for.
Our Graduates Are Everywhere
Our alumni work at leading companies and agencies across the Kenyan marketing industry
Njeri Kamau
Social Media Lead
I-hub Kenya
"The hands-on campaign experience at IYF Academy gave me a competitive edge in my interviews at Safaricom and helped me land my dream role."
Daniel Ochieng
Digital Marketing Manager
Mahanaim International School
"I secured multiple clients within six months of graduating from IYF Academy, and now I lead digital strategy for one of Kenya's largest media houses."
Amina Wanjiku
Growth Marketing Specialist
Jumia Kenya
"The analytics skills I learned at IYF Academy helped me increase our e-commerce conversion rates by 45% in my first quarter at Jumia."